We continue to refine and standardise our methodology, and are looking forward to working with local partners to bring Circle City Scans to new contexts. Reach out today to explore opportunities for your own city!
In mid-May 2020, Amsterdam's Circular Strategy 2020-2025 was approved and adopted by the City Council with 40 votes out of 45 in favour. Following the recommendations of the Amsterdam Circular Strategy 2020-2025, the Innovation and action program Amsterdam Circular 2020-2021 has also been established. This is the direct translation of the ambitions and action perspectives presented in the strategy to support practical implementation.
Our work with Amsterdam has also helped shape Amsterdam's Monitor to track progress towards the city’s circular strategy and its ambitions: to find out whether it is on the right track, the City is developing a Monitor to determine the social and ecological impact of the transition. The Monitor charts the extent to which Amsterdam’s economy has become circular and identifies areas in which more needs to be done.
The process of down-scaling the Doughnut in Amsterdam has connected stakeholders from various municipal departments around a common topic and ambition, helping to break down traditional silos.
Throughout a series of collaborative workshops over 2019 and 2020, centred around applying circular-, and doughnut- thinking to Amsterdam, we increased the awareness and understanding of municipal stakeholders on the importance of a holistic approach to the circular transition, as well as how the institutional design and governance of the municipality can influence/block its circular ambitions. These workshops brought together more than 40 representatives from the City of Amsterdam, which served to help to break down the walls of the traditional departmental silos.
Inspired by the work that has been pioneered by Amsterdam around down-scaling the Doughnut, in late June 2020, the City Council of Copenhagen voted as a majority in favour of embracing the Doughnut as part of the city's strategy.
Amsterdam is now set to turn the ambitions set out in the Strategy into action over the coming years. Together with our patterns, we will continue to work with Amsterdam, and other cities, through the Thriving Cities Initiative to co-create transformative change towards a thriving circular future.
Just as city officials need guidance on which strategies to prioritise, business leaders and other change-makers within companies need guidance as to where to start realising the circular economy promise for their business.
The Circle Business Scan supports businesses in identifying, evaluating and implementing opportunities for transitioning their entire business, a specific product range, or a business process to a circular model. The scan uses a systematic, science-based approach to analyse current operations around key circularity indicators and then quickly identify strategic opportunities based on circular principles.
The collaboration with ROCKWOOL uncovered three key levers to improve circularity: (1) Increase the sourcing of non-virgin and regenerative materials for both raw materials and energy supply by considering sourcing from and beyond the stonewool supply chain; (2) Develop more high-value and circular product applications that can be integrated into modular, adaptive building components; (3) Reclaim more waste from the construction sector through ROCKWOOL’s internal recycling and partnerships with other players.
The wider publication of these findings of the study (those that did not contain sensitive information) caused ripple effects within and beyond ROCKWOOL. Encouraged by the public affirmation of ROCKWOOL’s focus on the circular economy, international subsidiaries reached out to their headquarters to explore opportunities to collaborate on local initiatives. In addition, the ROCKWOOL Group has been able to use findings from the study to reassess and reorient activities towards the circular economy.